From the Hitwise Newsletter:
MySpace Received 76 Percent of U.S. Social Networking Visits in 2007
Facebook traffic increased 50 percent year-over-year;
95 percent of traffic to MySpace.com was returning in December 2007NEW YORK, NY – January 16, 2008 – Hitwise, the leading online competitive intelligence service, today announced that MySpace.com averaged 76.35 percent of all U.S. visits in 2007[1] among a custom category of 53 leading social networking websites. Facebook.com, Bebo.com and BlackPlanet.com received the next largest number of visits, as each received 12.57, 1.24 and .87 percent, respectively. The remaining 49 social networking websites in the custom category accounted for 8.97 percent of U.S. visits.
Market Share of U.S. Internet Visits to Top 10 Social Networking Websites Rank
Name Domain Dec-07
Dec-06
YoY % Change
1
MySpace www.myspace.com 72.32%
78.89%
-8%
2
www.facebook.com 16.03%
10.59%
51%
3
Bebo www.bebo.com 1.09%
0.99%
10%
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