Darth Vader on Twitter

I recently became a Darth Vader fan. Normally I root for the good guys, the white hats, you know - the team destined to win in the end, but I have recently felt the pull of the dark side on Twitter. Yesterday I came across a site that lists the top Twitter users and found that Darth Vader is ranked sixth. How intriguing to see that Scobleizer ranked number 1. Is Robert Scoble the sith lord? After becoming his follower he quickly dropped to number two, even after adding me as follow, so probably not.

The Twitter phenomenon seems to be holding steady. After rapid growth in July this year, the Twitter traffic is holding stead at around half a million monthly visitors. More than likely this just means the base of loyal Twits have already configured their settings and are using phones, messenger, widgets, applications and mashups to send and receive tweets. Twitter users are primarily in the U.S. and Europe according to eBiquity. Spend a little time on twittervision and you will notice a lot of panning back and forth between the two countries.

Although Twitter now nofollows all links, it is still a useful tool for business. Lee Odden touts it as

productive as a promotional tool for pointing to interesting things you’ve found on the web as well as a tool for building credibility and influence

I agree with Lee and have deployed Twitter selectively throughout my company with good success. And even if it ends up fading into technological obscurity you should still use it just to keep tabs on Vader. Speaking of D.V., it makes me nervous when he stays so silent. Something evil must be afoot.